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Maserati i Ermenegildo Zegna daju Quattroporteu još više talijanskog stila

Maserati i Ermenegildo Zegna daju Quattroporteu još više talijanskog stila


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Postoji nekoliko stvari u životu koje se mogu sasvim uskladiti sa elegancijom talijanskog stila. Brendovi poput Maseratija i Ermenegilda Zegna imaju to u piku, ali sada se njih dvoje udružuju kako bi Quattroporteu - vjerovatno najluksuznijem automobilu koji je ikada izašao iz Italije - dao još više klase. Predstavljen kao konceptni automobil na sajmu automobila u Frankfurtu prije samo nekoliko sedmica, Maserati Quattroporte Ermenegildo Zegna Limited Edition nadograđuje postojeći luksuzni salon s nizom posebnih poteza koji ga čine toliko poželjnijim za stila svjesnog i dobro obdaren.
Za početak, ova dva titana u talijanskom stilu obojili su ovaj Quattroporte u jedinstvenu nijansu platine koja uključuje ultra-fine aluminijske pigmente za bogat metalni sjaj i sjajni crni premaz za još dublju toplinu. Završna obrada čak se proteže i do zrcalno poliranih 20-inčnih Mercurio legura. Unutra, Zegna je primijenila neke od svojih prepoznatljivih tekstila kako bi pružila dodatni zrak sofisticiranosti već sofisticiranom ambijentu kabine. Sjedala, paneli vrata i naslon za glavu presvučeni su najmekšom kožom, nadoknađeni sivom tkaninom koja izgleda ravno s najelegantnijim odijelima po mjeri. U prtljažniku ćete pronaći poseban set ugrađene prtljage koju je Zegna kreirala posebno za Maserati, sa posebnim posvećenim pločama iznutra i izvana. Snaga dolazi zahvaljujući Maseratijevom novom vodećem motoru, 3,8-litarskom V8 motoru s dvostrukim turbopunjačem koji isporučuje 530 konjskih snaga za brzo trčanje od 0 do 62 milje na sat za samo 4,7 sekundi.
"Partnerstvo između Maseratija i Ermenegildo Zegna Grupe mjesto je susreta dviju vodećih kompanija koje predstavljaju pionirski talijanski dizajn i proizvodnju", kaže Sergio Marchionne, koji predsjeda Maseratijevom matičnom kompanijom Fiat. "Maserati je prestižna automobilska marka, koja stoji na rubu neusporedivog strateškog i industrijskog rasta u smislu proizvoda i prisutnosti na tržištu. Partnerstvo s jednako istaknutom kompanijom kao što je Ermenegildo Zegna bit će od koristi i markama i Grupi Fiat Chrysler. Nadalje, s ličnog gledišta, ponosan sam na ovu izvanrednu saradnju između dvije vodeće italijanske kompanije. "
Iako posebni detalji još nisu objavljeni, Maserati kaže da vozilo koje je debitiralo u Frankfurtu ukazuje na put prema ograničenoj seriji serijskih verzija koje slijede. Kada se to dogodi, možete očekivati ​​da će ostvariti značajnu premiju u odnosu na postojeći Quattroporte sa V8 motorom, koji se prodaje za otprilike 138.000 dolara.


Maserati i Zegna u Italiji

Odsjaji tinte zalazećeg sunca svjetlucali su u vodi iza nas dok smo se okretali ispod ulaznog luka od vrtloga od kovanog željeza. Stigli smo u Grand Hotel des Iles Borromees, na obali jezera Maggiore u Italiji, samo da bismo oštro zakočili vidjevši obavijest: "Maserati Parking Only".

Vozili smo se. Ovaj put sam sjedio u Maseratiju jedan, i vjerovatno jedini put u životu. Zaustavljamo se pored ostalih šest, parkiranih Maseratijevih koji privlače statusno divljenje i obilje snimanja telefona.

Zašto tako sjajan niz automobila na ovoj lokaciji? Pa, držim pozivnicu za koju mislim da mi se čini kao da sam osvojio trijumf Kupa Melbourne: prvo, idite drugo u sjevernu Italiju, pokupite Maserati treće, odvezite ga do nove visokotehnološke tvornice Maserati u Torinu. Sve ovo na proslavu onoga što se pokazalo kao vrlo plodno partnerstvo između talijanskih superluksuznih marki Maserati i giganta muške odjeće Ermenegildo Zegna.

Australci su možda čuli za Zegnu kada je to bila omiljena odjeća bivšeg premijera Paula Keatinga. Ili, možda znaju za to zbog činjenice da su ova oštra, izuzetno fina vunena muška odijela izrađena od vlakana naših australskih Merino ovaca. Zatim se tkaju u Italiji u povijesnoj mlinoj vuni Zegne, koja se nalazi tik uz cestu od naše početne točke.

Stoga biste se mogli zapitati: Šta ove dvije naizgled vrlo različite kompanije mogu ponuditi jedna drugoj? Pa, nije neobično da proizvođači automobila i modni dizajneri unakrsno oprašuju i rađaju luksuz. U ovom slučaju, Maserati je iskoristio Zegninu stručnost za projektiranje i proizvodnju luksuzne kolekcije automobila s unutrašnjošću koju je dizajnirala kompanija za mušku odjeću koristeći kožu od Poltrona Frau i umetke od svile Zegna Mulberry, proizvedene u tvornici.

Svila! Tako je. Ta nježna prirodna tkanina koju preferiraju dizajneri donjeg rublja i nevjeste. Ali kao unutrašnjost automobila za vozilo visokih performansi poznatije po preciznom inženjeringu i mačizmu? Ludilo! Pa tako je mislio i g. Wester iz Maseratija kada je ideja prvi put pokrenuta, ali je opet pomislio, zašto ne?

Ispostavilo se da je to jednostavno stvar tehnologije. Ako uzmete svileni konac, zafrkavate ga, uvijate i podvrgavate svim načinima hi-tech tretmana, dobivate tkanu svilu koja je dovoljno čvrsta da prođe stroge Maseratijeve testove izdržljivosti. I mi smo bili ovdje da iskusimo udobnost u vožnji ove posebno dizajnirane kolekcije interijera, koji su dostupni u klasično stiliziranom asortimanu Maserati Quattroporte i njegovom sportskom, lakšem i trendovskom rođaku, Ghibliju (pregled Wheels pročitajte ovdje).

Iskustvo je dobro počelo savršeno pjenjenim kapućinom i marmeladom punjenom marmeladom (talijanska verzija francuskog kroasana), nakon čega je uslijedilo ranojutarnje vijuganje kroz njegovane javne vrtove na rivi u Stresi. Zavirivanje kroz jutarnju maglu na Boromejska ostrva, kratku vožnju mlaznim čamcem, više je nego dovoljno da vas podsjeti zašto Italija svake godine ima blizu 50 miliona međunarodnih posjetitelja.

Napuštajući ovaj slikoviti gradić na obali jezera, krenuli smo prema unutrašnjosti prema Torinu preko brdovite pokrajine Biella, područja poznatog po proizvodnji vune, kako u prošlosti tako i u sadašnjosti, i prošarano lijepim dolinama i prekrasnim dijelovima uvrnutih cesta oivičenih bujnim lišćem.

Duboko u ovom zelenom pejzažu stigli smo do povijesnog doma porodice Zegna u Triveru. Na imanju i njegovoj okolici, koja se sada naziva Zegna oaza, nalaze se muzej Zegna, izložbeni prostor i čuvena arhiva tkanina koja sadrži besprijekorno vođenu evidenciju o svakom uzorku i boji tkanine tkane u donjim tvornicama koju danas koriste kao inspiracija dizajneri širom svijeta.

Naša domaćin, Laura Zegna, prisjeća se dana provedenih u djetinjstvu igrajući se s djecom tkalaca u dolini. Svi su imali duboko korijenje u dolini. I tkalci i vlasnici zemljišta nastojali su proizvesti što kvalitetnije tkanine. Na njihovu sreću, EG je bio vizionar i raskinuo je s tadašnjom tradicijom stavljajući svoje ime na tkaninu koju je proizveo, što mu je omogućilo da izgradi ime za sebe i svoju kompaniju. Kompanija je danas globalno priznata, kada je globalizacija sustigla mnoge druge i nestala.

EG je bio čovjek izuzetnog predviđanja i, tridesetih godina prošlog stoljeća, počeo je presaditi tradicionalne borove na strmim brežuljcima oko svog imanja koji su generacijama bili ogoljeni od drveća dok su ljudi tražili potrebna ogrijevna drva.

Tradicija koju su nastavili njegovi sinovi i unuci, tako da je sada gotovo 100 godina kasnije put kojim smo se vozili, nazvan Panoramica Zegna, vizualno divna ruta od 26 km smještena u rezervatu od 100 km². Vijuga kroz lisnate planine sa spektakularnim pogledima na donje ravnice i okružen je livadama, jelovim šumama i hiljadama rododendrona i hortenzija koje u proljeće eksplodiraju bojom. I sve to vidimo kroz kristalno čisto staklo Maseratijevog prozora.

Vožnja tako luksuznog automobila na ovakvoj lokaciji jednostavno dodaje frisson u već prekrasno ‘talijansko’ iskustvo. Ne možete a da se ne osjećate pomalo superiorno dok pretječete razumnije automobile koji jure prema svojim odredištima i prolaze dok vas fotografiraju drugi putnici - mali uvid u život jednog dana života poput filmske zvijezde. Buka koja prestaje u malim selima radi gorko-slatkog espressa ili osvježavajućeg sladoleda i bombardirana je prijateljskim valovima, zahvalnim pogledima i zadivljenim komentarima. Bella macchina (prekrasan automobil) i odmahivanje rukom.

Najbolje od svega je što ne morate voziti automobil da biste se osjećali dobro, a putnici i dalje uživaju sjedeći na svilenim bočnim sjedalima.

U odnosu na ostale u klasi, Maserati se osjeća manje tehnički, a hladniji, više melodramatičan i ekstrovertiran. I taj zvuk! Kad spustite nogu, V8 motor u vrhunskom Quattroporteu daje operni krešendo koji može parirati bilo kojoj talijanskoj divi. Plišani interijeri ne izvikuju novac, ali osjećaju se skupo i ne možete se ne osjećati posebno. Ovo je, na kraju krajeva, suština ovog partnerstva.

Taj skup osjećaj, međutim, znači da ćete za posjedovanje morati izdvojiti između 140.000 i 200.000 dolara za Ghibli i oko 200.000 do 300.000 dolara za Quattroporte. Ali hej, koliko je nekoliko stotina hiljada dolara?

Kasnije smo u Torinu šetali kroz impresivnu tvornicu Maserati ispunjenu robotima gledajući kako se cijela šasija podiže i okreće ogromnim robotskim rukama, dok su drugi nježno lijepili vjetrobransko staklo. No rukovanje sjedalima prekrivenim svilom Zegna, koje će stići krajem godine, bit će posao koji je najbolje prepustiti ljudskom dodiru.


Maserati i Zegna u Italiji

Odsjaji tinte zalazećeg sunca svjetlucali su u vodi iza nas dok smo skretali ispod ulaznog luka od vrtloga od kovanog željeza. Stigli smo u Grand Hotel des Iles Borromees, na obali jezera Maggiore u Italiji, samo da bismo oštro zakočili vidjevši obavijest: "Maserati Parking Only".

Vozili smo se. Ovaj put sam sjedio u Maseratiju jedan, i vjerovatno jedini put u životu. Povukli smo se pored ostalih šest, parkiranih Maseratijevih koji privlače statusno divljenje i obilje snimanja telefona.

Zašto tako sjajan niz automobila na ovoj lokaciji? Pa, držim pozivnicu za koju mislim da mi se čini kao da sam osvojio trijumf Kupa Melbourne: prvo, idite drugo u sjevernu Italiju, pokupite Maserati treće, odvezite ga do nove visokotehnološke tvornice Maserati u Torinu. Sve ovo na proslavu onoga što se pokazalo kao vrlo plodno partnerstvo između talijanskih superluksuznih marki Maserati i giganta muške odjeće Ermenegildo Zegna.

Australci su možda čuli za Zegnu kada je to bilo omiljeno odijelo bivšeg premijera Paula Keatinga. Ili, možda znaju za to zbog činjenice da su ova oštra, izuzetno fina vunena muška odijela izrađena od vlakana naših australskih Merino ovaca. Zatim se tkaju u Italiji u povijesnoj mlinoj vuni Zegne, koja se nalazi tik uz cestu od naše početne točke.

Stoga biste se mogli zapitati: Šta ove dvije naizgled vrlo različite kompanije mogu ponuditi jedna drugoj? Pa, nije neobično da proizvođači automobila i modni dizajneri unakrsno oprašuju i rađaju luksuz. U ovom slučaju, Maserati je iskoristio Zegninu stručnost za projektiranje i proizvodnju luksuzne kolekcije automobila s unutrašnjošću koju je dizajnirala kompanija za mušku odjeću koristeći kožu od Poltrona Frau i umetke od svile Zegna Mulberry, proizvedene u tvornici.

Svila! Tako je. Ta nježna prirodna tkanina koju preferiraju dizajneri donjeg rublja i nevjeste. Ali kao unutrašnjost automobila za vozilo visokih performansi poznatije po preciznom inženjeringu i mačizmu? Ludilo! Pa tako je mislio i g. Wester iz Maseratija kada je ideja prvi put pokrenuta, ali je opet pomislio, zašto ne?

Ispostavilo se da je to jednostavno stvar tehnologije. Ako uzmete svileni konac, zafrkavate ga, uvijate i podvrgavate svim načinima hi-tech tretmana, dobivate tkanu svilu koja je dovoljno čvrsta da prođe stroge Maseratijeve testove izdržljivosti. I mi smo bili ovdje da iskusimo udobnost u vožnji ove posebno dizajnirane kolekcije interijera, koji su dostupni u klasično stiliziranom asortimanu Maserati Quattroporte i njegovom sportskom, lakšem i trendovskom rođaku, Ghibliju (pregled Wheels pročitajte ovdje).

Iskustvo je dobro počelo savršeno pjenjenim kapućinom i marmeladom punjenom marmeladom (talijanska verzija francuskog kroasana), nakon čega je uslijedilo ranojutarnje vijuganje kroz njegovane javne vrtove na rivi u Stresi. Zavirivanje kroz jutarnju maglu na Boromejska ostrva, kratku vožnju mlaznim čamcem, više je nego dovoljno da vas podsjeti zašto Italija svake godine ima blizu 50 miliona međunarodnih posjetitelja.

Napuštajući ovaj slikoviti gradić na obali jezera, krenuli smo prema unutrašnjosti prema Torinu preko brdovite pokrajine Biella, područja poznatog po proizvodnji vune, kako u prošlosti tako i u sadašnjosti, i prošarano lijepim dolinama i prekrasnim dijelovima uvrnutih cesta oivičenih bujnim lišćem.

Duboko u ovom zelenom pejzažu stigli smo do povijesnog doma porodice Zegna u Triveru. Na imanju i okolici, koje se sada zovu oaza Zegna, nalaze se muzej Zegna, izložbeni prostor i čuvena arhiva tkanina koja sadrži besprijekorno vođenu evidenciju o svakom uzorku i boji tkanine tkane u donjim tvornicama koju danas koriste kao inspiracija dizajneri širom svijeta.

Naša domaćin, Laura Zegna, prisjeća se dana provedenih u djetinjstvu igrajući se sa djecom tkalaca u dolini. Svi su imali duboko korijenje u dolini. I tkalci i vlasnici zemljišta nastojali su proizvesti najkvalitetnije moguće platno. Na njihovu sreću, EG je bio vizionar i raskinuo je s tadašnjom tradicijom stavljajući svoje ime na tkaninu koju je proizveo, što mu je omogućilo da izgradi ime za sebe i svoju kompaniju. Kompanija je sada globalno priznata, kada je globalizacija sustigla mnoge druge i nestala.

EG je bio čovjek izuzetnog predviđanja i, tridesetih godina prošlog stoljeća, počeo je presaditi tradicionalne borove na strmim brežuljcima oko svog imanja koji su generacijama bili ogoljeni od drveća dok su ljudi tražili potrebna ogrijevna drva.

Tradicija koju su nastavili njegovi sinovi i unuci, tako da je sada gotovo 100 godina kasnije put kojim smo se vozili, nazvan Panoramica Zegna, vizualno divna ruta od 26 km smještena u rezervatu od 100 km². Vijuga kroz lisnate planine sa spektakularnim pogledima na donje ravnice i okružen je livadama, jelovim šumama i hiljadama rododendrona i hortenzija koje u proljeće eksplodiraju bojom. I sve to vidimo kroz kristalno čisto staklo Maseratijevog prozora.

Vožnja tako luksuznog automobila na ovakvoj lokaciji jednostavno dodaje frisson u već prekrasno ‘talijansko’ iskustvo. Ne možete a da se ne osjećate pomalo superiorno dok pretječete razumnije automobile koji jure prema svojim odredištima i prolaze dok vas fotografiraju drugi putnici - mali uvid u život jednog dana života poput filmske zvijezde. Buka koja prestaje u malim selima radi gorko-slatkog espressa ili osvježavajućeg sladoleda i bombardirana je prijateljskim valovima, zahvalnim pogledima i zadivljenim komentarima. Bella macchina (prekrasan automobil) i odmahivanje rukom.

Najbolje od svega je što ne morate voziti automobil da biste se osjećali dobro, a putnici i dalje uživaju sjedeći na svilenim bočnim sjedalima.

U odnosu na ostale u klasi, Maserati se osjeća manje tehnički, a hladniji, više melodramatičan i ekstrovertiran. I taj zvuk! Kad spustite nogu, V8 motor u vrhunskom Quattroporteu daje operni krešendo koji može parirati bilo kojoj talijanskoj divi. Plišani interijeri ne izvikuju novac, ali osjećaju se skupo i ne možete se ne osjećati posebno. Ovo je, na kraju krajeva, suština ovog partnerstva.

Taj skup osjećaj, međutim, znači da ćete za posjedovanje morati izdvojiti između 140.000 i 200.000 dolara za Ghibli i oko 200.000 do 300.000 dolara za Quattroporte. Ali hej, koliko je nekoliko stotina hiljada dolara?

Kasnije smo u Torinu šetali kroz impresivnu tvornicu Maserati ispunjenu robotima gledajući kako se cijela šasija podiže i okreće ogromnim robotskim rukama, dok su drugi nježno lijepili vjetrobransko staklo. No rukovanje sjedalima prekrivenim svilom Zegna, koje će stići krajem godine, bit će posao koji je najbolje prepustiti ljudskom dodiru.


Maserati i Zegna u Italiji

Odsjaji tinte zalazećeg sunca svjetlucali su u vodi iza nas dok smo se okretali ispod ulaznog luka od vrtloga od kovanog željeza. Stigli smo u Grand Hotel des Iles Borromees, na obali jezera Maggiore u Italiji, samo da bismo oštro zakočili vidjevši obavijest: "Maserati Parking Only".

Vozili smo se. Ovaj put sam sjedio u Maseratiju jedan, i vjerovatno jedini put u životu. Povukli smo se pored ostalih šest, parkiranih Maseratijevih koji privlače statusno divljenje i obilje snimanja telefona.

Zašto tako sjajan niz automobila na ovoj lokaciji? Pa, držim pozivnicu za koju mislim da mi se čini kao da sam osvojio trijumf Kupa Melbourne: prvo, idite drugo u sjevernu Italiju, pokupite Maserati treće, odvezite ga do nove visokotehnološke tvornice Maserati u Torinu. Sve ovo na proslavu onoga što se pokazalo kao vrlo plodno partnerstvo između talijanskih superluksuznih marki Maserati i giganta muške odjeće Ermenegildo Zegna.

Australci su možda čuli za Zegnu kada je to bilo omiljeno odijelo bivšeg premijera Paula Keatinga. Ili, možda znaju za to zbog činjenice da su ova oštra, ultra fina vunena muška odijela izrađena od vlakana naših australskih Merino ovaca. Zatim se tkaju u Italiji u povijesnoj mlinoj vuni Zegne, koja se nalazi tik uz cestu od naše početne točke.

Stoga biste se mogli zapitati: Šta ove dvije naizgled različite kompanije mogu ponuditi jedna drugoj? Pa, nije neobično da proizvođači automobila i modni dizajneri unakrsno oprašuju i rađaju luksuz. U ovom slučaju, Maserati je iskoristio Zegninu stručnost za projektiranje i proizvodnju luksuzne kolekcije automobila s interijerima koje je dizajnirala kompanija za mušku odjeću koristeći kožu od Poltrona Frau i umetke od svile Zegne Mulberry, proizvedene u tvornici.

Svila! Tako je. Ta nježna prirodna tkanina koju preferiraju dizajneri donjeg rublja i nevjeste. Ali kao unutrašnjost automobila za vozilo visokih performansi poznatije po preciznom inženjeringu i mačizmu? Ludilo! Pa tako je mislio i glavni čelnik g. Wester iz Maseratija kada je ideja prvi put pokrenuta, ali je opet pomislio, zašto ne?

Ispostavilo se da je to jednostavno stvar tehnologije. Ako uzmete svileni konac, zafrkavate ga, uvijate i podvrgavate svim načinima hi-tech tretmana, dobivate tkanu svilu koja je dovoljno čvrsta da prođe stroge Maseratijeve testove izdržljivosti. I mi smo bili ovdje da iskusimo udobnost u vožnji ove posebno dizajnirane kolekcije interijera, koji su dostupni u klasično stilizovanom asortimanu Maserati Quattroporte i njegovom sportskom, lakšem i trendovskom rođaku, Ghibliju (pregled Wheels pročitajte ovdje).

Iskustvo je dobro počelo savršeno pjenjenim kapućinom i marmeladom punjenom marmeladom (talijanska verzija francuskog kroasana), nakon čega je uslijedilo ranojutarnje vijuganje kroz njegovane javne vrtove na rivi u Stresi. Zavirivanje kroz jutarnju maglu do Boromejskih otoka, kratke vožnje mlaznim čamcem, više je nego dovoljno da vas podsjeti zašto Italija svake godine ima blizu 50 miliona međunarodnih posjetitelja.

Napuštajući ovaj slikoviti gradić na obali jezera, krenuli smo prema unutrašnjosti prema Torinu preko brdovite pokrajine Biella, područja poznatog po proizvodnji vune, kako u prošlosti tako i u sadašnjosti, i prošarano lijepim dolinama i prekrasnim dijelovima uvrnutih cesta oivičenih bujnim lišćem.

Duboko u ovom zelenom pejzažu stigli smo do povijesnog doma porodice Zegna u Triveru. Na imanju i njegovoj okolici, koja se sada naziva Zegna oaza, nalaze se muzej Zegna, izložbeni prostor i čuvena arhiva tkanina koja sadrži besprijekorno vođenu evidenciju o svakom uzorku i boji tkanine tkane u donjim tvornicama koju danas koriste kao inspiracija dizajneri širom svijeta.

Naša domaćin, Laura Zegna, prisjeća se dana provedenih u djetinjstvu igrajući se s djecom tkalaca u dolini. Svi su imali duboko korijenje u dolini. I tkalci i vlasnici zemljišta nastojali su proizvesti što kvalitetnije tkanine. Na njihovu sreću, EG je bio vizionar i raskinuo je s tadašnjom tradicijom stavljajući svoje ime na tkaninu koju je proizveo, što mu je omogućilo da izgradi ime za sebe i svoju kompaniju. Kompanija je sada globalno priznata, kada je globalizacija sustigla mnoge druge i nestala.

EG je bio čovjek izuzetnog predviđanja i, tridesetih godina prošlog stoljeća, počeo je presaditi tradicionalne borove na strmim brežuljcima oko svog imanja koji su generacijama bili ogoljeni od drveća dok su ljudi tražili potrebna ogrijevna drva.

Tradicija koju su nastavili njegovi sinovi i unuci, tako da je sada gotovo 100 godina kasnije put kojim smo se vozili, nazvan Panoramica Zegna, vizualno divna ruta od 26 km smještena u rezervatu od 100 km². Vijuga kroz lisnate planine sa spektakularnim pogledima na donje ravnice i okružen je livadama, jelovim šumama i hiljadama rododendrona i hortenzija koje u proljeće eksplodiraju bojom. I sve to vidimo kroz kristalno čisto staklo Maseratijevog prozora.

Vožnja tako luksuznog automobila na ovakvoj lokaciji jednostavno dodaje frisson u već prekrasno 'talijansko' iskustvo. Ne možete a da se ne osjećate pomalo superiorno dok pretječete razumnije automobile koji jure prema svojim odredištima i prolaze dok vas drugi putnici fotografiraju - mali uvid u život jednog dana života poput filmske zvijezde. Buka koja prestaje u malim selima radi gorko-slatkog espressa ili osvježavajućeg sladoleda i bombardirana je prijateljskim valovima, zahvalnim pogledima i zadivljenim komentarima. Bella macchina (prekrasan automobil) i odmahivanje rukom.

Najbolje od svega je što ne morate voziti automobil da biste se osjećali dobro, a putnici i dalje uživaju sjedeći na svilenim bočnim sjedalima.

U odnosu na ostale u klasi, Maserati se osjeća manje tehnički, a hladniji, više melodramatičan i ekstrovertiran. I taj zvuk! Kad spustite nogu, V8 motor u vrhunskom Quattroporteu daje operni krešendo koji može parirati bilo kojoj talijanskoj divi. Plišani interijeri ne izvikuju novac, ali osjećaju se skupo i ne možete se ne osjećati posebno. Ovo je, na kraju krajeva, suština ovog partnerstva.

Taj skup osjećaj, međutim, znači da ćete za posjedovanje morati izdvojiti između 140.000 i 200.000 dolara za Ghibli i oko 200.000 do 300.000 dolara za Quattroporte. Ali hej, koliko je nekoliko stotina hiljada dolara?

Kasnije smo u Torinu šetali kroz impresivnu tvornicu Maserati ispunjenu robotima gledajući kako se cijela šasija podiže i okreće ogromnim robotskim rukama, dok su drugi nježno lijepili vjetrobransko staklo. No rukovanje sjedalima prekrivenim svilom Zegna, koje će stići krajem godine, bit će posao koji je najbolje prepustiti ljudskom dodiru.


Maserati i Zegna u Italiji

Odsjaji tinte zalazećeg sunca svjetlucali su u vodi iza nas dok smo skretali ispod ulaznog luka od vrtloga od kovanog željeza. Stigli smo u Grand Hotel des Iles Borromees, na obali jezera Maggiore u Italiji, da bismo naglo zakočili vidjevši obavijest: “Maserati Parking Only”.

Vozili smo se. Ovaj put sam sjedio u Maseratiju jedan, i vjerovatno jedini put u životu. Povukli smo se pored ostalih šest, parkiranih Maseratijevih koji privlače statusno divljenje i obilje snimanja telefona.

Zašto tako sjajan niz automobila na ovoj lokaciji? Pa, držim pozivnicu za koju zamišljam da mi se čini kao da sam osvojio trijumf Kupa Melbourne: prvo, idite drugo u sjevernu Italiju, pokupite Maserati treće, odvezite ga do nove visokotehnološke tvornice Maserati u Torinu. Sve ovo na proslavu onoga što se pokazalo kao vrlo plodno partnerstvo između talijanskih superluksuznih marki Maserati i giganta muške odjeće Ermenegildo Zegna.

Australci su možda čuli za Zegnu kada je to bilo omiljeno odijelo bivšeg premijera Paula Keatinga. Ili, možda znaju za to zbog činjenice da su ova oštra, izuzetno fina vunena muška odijela izrađena od vlakana naših australskih Merino ovaca. Zatim se tkaju u Italiji u povijesnoj mlinoj vuni Zegne, koja se nalazi tik uz cestu od naše početne točke.

Stoga biste se mogli zapitati: Šta ove dvije naizgled različite kompanije mogu ponuditi jedna drugoj? Pa, nije neobično da proizvođači automobila i modni dizajneri unakrsno oprašuju i rađaju luksuz. U ovom slučaju, Maserati je iskoristio Zegninu stručnost za projektiranje i proizvodnju luksuzne kolekcije automobila s interijerima koje je dizajnirala kompanija za mušku odjeću koristeći kožu od Poltrona Frau i umetke od svile Zegne Mulberry, proizvedene u tvornici.

Svila! Tako je. Ta nježna prirodna tkanina koju preferiraju dizajneri donjeg rublja i nevjeste. Ali kao unutrašnjost automobila za vozilo visokih performansi poznatije po preciznom inženjeringu i mačizmu? Ludilo! Pa tako je mislio i g. Wester iz Maseratija kada je ideja prvi put pokrenuta, ali je opet pomislio, zašto ne?

Ispostavilo se da je to jednostavno stvar tehnologije. Ako uzmete svileni konac, zafrkavate ga, uvijate i podvrgavate svim načinima hi-tech tretmana, dobivate tkanu svilu koja je dovoljno čvrsta da prođe stroge Maseratijeve testove izdržljivosti. I mi smo bili ovdje da iskusimo udobnost u vožnji ove posebno dizajnirane kolekcije interijera, koji su dostupni u klasično stilizovanom asortimanu Maserati Quattroporte i njegovom sportskom, lakšem i trendovskom rođaku, Ghibliju (pregled Wheels pročitajte ovdje).

Iskustvo je dobro počelo savršeno pjenjenim kapućinom i marmeladom punjenom marmeladom (talijanska verzija francuskog kroasana), nakon čega je uslijedilo ranojutarnje vijuganje kroz njegovane javne vrtove na rivi u Stresi. Zavirivanje kroz jutarnju maglu na Boromejska ostrva, kratku vožnju mlaznim čamcem, više je nego dovoljno da vas podsjeti zašto Italija svake godine ima blizu 50 miliona međunarodnih posjetitelja.

Napuštajući ovaj slikoviti gradić na obali jezera, krenuli smo prema unutrašnjosti prema Torinu preko brdovite pokrajine Biella, područja poznatog po proizvodnji vune, kako u prošlosti tako i u sadašnjosti, i prošarano lijepim dolinama i prekrasnim dijelovima uvrnutih cesta oivičenih bujnim lišćem.

Duboko u ovom zelenom pejzažu stigli smo do povijesnog doma porodice Zegna u Triveru. Na imanju i njegovoj okolici, koja se sada naziva Zegna oaza, nalaze se muzej Zegna, izložbeni prostor i čuvena arhiva tkanina koja sadrži besprijekorno vođenu evidenciju o svakom uzorku i boji tkanine tkane u donjim tvornicama koju danas koriste kao inspiracija dizajneri širom svijeta.

Naša domaćin, Laura Zegna, prisjeća se dana provedenih u djetinjstvu igrajući se s djecom tkalaca u dolini. Svi su imali duboko korijenje u dolini. I tkalci i zemljoposjednici nastojali su proizvesti najkvalitetnije moguće platno. Na njihovu sreću, EG je bio vizionar i raskinuo je s tadašnjom tradicijom stavljajući svoje ime na tkaninu koju je proizveo, što mu je omogućilo da izgradi ime za sebe i svoju kompaniju. Kompanija je sada globalno priznata, kada je globalizacija sustigla mnoge druge i nestala.

EG je bio čovjek izuzetnog predviđanja i, tridesetih godina prošlog stoljeća, počeo je presaditi tradicionalne borove na strmim brežuljcima oko svog imanja koji su generacijama bili ogoljeni od drveća dok su ljudi tražili potrebna ogrijevna drva.

Tradicija koju su nastavili njegovi sinovi i unuci, tako da je sada gotovo 100 godina kasnije put kojim smo se vozili, nazvan Panoramica Zegna, vizualno divna ruta od 26 km smještena u rezervatu od 100 km². Vijuga kroz lisnate planine sa spektakularnim pogledima na donje ravnice i okružen je livadama, jelovim šumama i hiljadama rododendrona i hortenzija koje u proljeće eksplodiraju bojom. I sve to vidimo kroz kristalno čisto staklo Maseratijevog prozora.

Vožnja tako luksuznog automobila na ovakvoj lokaciji jednostavno dodaje frisson u već prekrasno ‘talijansko’ iskustvo. Ne možete a da se ne osjećate pomalo superiorno dok pretječete razumnije automobile koji jure prema svojim odredištima i prolaze dok vas drugi putnici fotografiraju - mali uvid u život jednog dana života poput filmske zvijezde. Buka koja prestaje u malim selima radi gorko-slatkog espressa ili osvježavajućeg sladoleda i bombardirana je prijateljskim valovima, zahvalnim pogledima i zadivljenim komentarima. Bella macchina (prekrasan automobil) i odmahivanje rukom.

Najbolje od svega je što ne morate voziti automobil da biste se osjećali dobro, a putnici i dalje uživaju sjedeći na svilenim bočnim sjedalima.

U odnosu na ostale u klasi, Maserati se osjeća manje tehnički, a hladniji, više melodramatičan i ekstrovertiran. I taj zvuk! Kad spustite nogu, V8 motor u vrhunskom Quattroporteu daje operni krešendo koji može parirati bilo kojoj talijanskoj divi. Plišani interijeri ne izvikuju novac, ali osjećaju se skupo i ne možete se ne osjećati posebno. Ovo je, na kraju krajeva, suština ovog partnerstva.

Taj skup osjećaj, međutim, znači da ćete za posjedovanje morati izdvojiti između 140.000 i 200.000 dolara za Ghibli i oko 200.000 do 300.000 dolara za Quattroporte. Ali hej, koliko je nekoliko stotina hiljada dolara?

Kasnije smo u Torinu šetali kroz impresivnu tvornicu Maserati ispunjenu robotima gledajući kako se cijela šasija podiže i okreće ogromnim robotskim rukama, dok su drugi nježno lijepili vjetrobransko staklo. No rukovanje sjedalima prekrivenim svilom Zegna, koje će stići krajem godine, bit će posao koji je najbolje prepustiti ljudskom dodiru.


Maserati i Zegna u Italiji

Odsjaji tinte zalazećeg sunca svjetlucali su u vodi iza nas dok smo skretali ispod ulaznog luka od vrtloga od kovanog željeza. Stigli smo u Grand Hotel des Iles Borromees, na obali jezera Maggiore u Italiji, samo da bismo naglo zakočili vidjevši obavijest: “Maserati Parking Only”.

Vozili smo se. Ovaj put sam sjedio u Maseratiju jedan, i vjerovatno jedini put u životu. Povukli smo se pored ostalih šest, parkiranih Maseratijevih koji privlače statusno divljenje i obilje kamera-telefona.

Zašto tako sjajan niz automobila na ovoj lokaciji? Pa, držim pozivnicu za koju mislim da mi se čini kao da sam osvojio trijumf Kupa Melbourne: prvo, idite u Sjevernu Italiju drugi, pokupite Maserati treći, odvezite ga do nove visokotehnološke tvornice Maserati u Torinu. Sve ovo na proslavu onoga što se pokazalo kao vrlo plodno partnerstvo između talijanskih superluksuznih marki Maserati i giganta muške odjeće Ermenegildo Zegna.

Australci su možda čuli za Zegnu kada je to bilo omiljeno odijelo bivšeg premijera Paula Keatinga. Or, they may know of it due to fact that these sharp, ultra-fine woolen men’s suits are made using fibres from our very own Australian Merino sheep. These are then woven in Italy in Zegna’s historic wool mill, located just up the road from our starting point.

So you might ask: What have these two seemingly very different companies got to offer one another? Well, it’s not unusual for car-manufacturers and fashion designers to cross-pollinate and give birth to luxury. In this case, Maserati has harnessed Zegna’s expertise to design and produce an uber-luxe collection of cars with interiors designed by the menswear company using Poltrona Frau leather and Zegna Mulberry Silk inserts, made at the factory.

Silk! Tako je. That delicate natural fabric favoured by underwear designers and brides. But as a car interior for a high performance vehicle better known for its precision engineering and machismo? Madness! Well that’s what head honcho Mr Wester at Maserati thought too when the idea was first mooted, but then again, he thought, why not?

It turned out to simply be a matter of technology. If you take a silk thread, tease it, twist it and subject it to all manners of hi-tech treatments, what you get is a woven silk that’s tough enough to pass Maserati’s stringent durability tests. And we were here to experience the driving comfort of this specially designed collection of interiors, which are available in the classically styled Maserati Quattroporte range and its sportier, lighter and trendier relative, the Ghibli (read the Wheels review here).

The experience started well with a perfectly frothed cappuccino and a jam-filled brioche (Italy’s version of the French croissant), followed by an early morning meander through the manicured public gardens lining the waterfront at Stresa. Peering through the filmy morning mist to the Borromean Islands, a short jet boat ride away, is more than enough to remind you why Italy has close to 50 million international visitors every year.

Leaving this picturesque lakeside town, we headed inland towards Turin via the hilly province of Biella an area famous for its wool manufacturing, both past and present, and dotted with pretty valleys and beautiful stretches of twisting roads lined with lush foliage.

Deep within this verdant landscape we reached the historic home of the Zegna family at Trivero. The estate and its surrounds, now called Zegna Oasis, houses the Zegna museum, exhibition space and the famed fabric archives containing immaculately kept records of every pattern and colour of cloth woven in the factories below and used today as inspiration by designers around the world.

Our host, Laura Zegna, recalls days spent as a child playing with the children of the valley’s weavers. They all had deep roots in the valley. Weavers and landowners alike were striving to produce the very best quality cloth possible. Luckily for them, EG was a visionary and broke with traditions of the time by putting his name on the cloth he produced, which allowed him to build a name for himself and his company. The company is now globally recognised, when many others were overtaken by globalisation and disappeared.

EG was a man of extraordinary foresight and, back in the 1930s, he started to replant the traditional pines on the steep hills around his estate that had been denuded of trees for generations as people scavenged for much needed firewood.

A tradition that his sons and grandsons have continued, so that now almost 100 years later the road we were driving on, called Panoramica Zegna, is a visually delightful 26km route set in a 100km² reserve. It winds through the leafy mountains with spectacular glimpses to the plains below and is surrounded by meadows, fir forests and thousands of rhododendrons and hydrangeas that explode with colour in spring. And we’re seeing it all through the crystal-clear glass of a Maserati’s window.

To drive such a luxurious car in a location like this simply adds frisson to an already delightful ‘Italian’ experience. You can’t help but feel a little superior as you overtake the more sensible cars trudging to their destinations and preen as other passengers take your picture – a small glimpse into the life of living like a movie star for a day. It’s a buzz stopping in small villages for a bitter-sweet espresso or refreshing gelato and being bombarded with friendly waves, appreciative looks and admiring comments. Bella macchina (beautiful car) and a wave of the hand.

The best thing of all is that you don’t have to be driving the car to feel good and passengers still get as much enjoyment out of sitting in the silk woven side seats.

Compared to others in its class, a Maserati feels less technical and cold its more melodramatic and extroverted. And that sound! When you put your foot down, the V8 engine in the top end Quattroporte gives out an operatic crescendo to rival any Italian diva. The plush interiors don't shout money but they feel expensive and you can’t help but feel special. This is what this partnership is all about, after all.

That expensive feel, however, means that to own one you’ll need to part with between $140,000–$200,000 for a Ghibli and around $200,000–$300,000 for a Quattroporte. But hey, what’s a few hundred thousand dollars?

Later on, in Turin, we walked through the impressive robot-filled Maserati factory watching entire chassis’ being lifted and flipped by enormous robotic arms, with others delicately gluing a windscreen. But handling the Zegna silk-covered seats, due to arrive at the end of the year, will be a job best left to human touch.


Maserati and Zegna in Italy

P ink reflections of the setting sun shimmered in the water behind us as we turned under an entry arch of wrought iron whirls. We’d arrived at the Grand Hotel des Iles Borromees, on the shores of Lake Maggiore in Italy, only to brake sharply on seeing the notice: “Maserati Parking Only”.

We drove through. This time, I was sitting in the Maserati for the one, and probably only, time in my life. We pull up beside the other six, parked Maserati’s attracting star status admiration and plenty of camera-phone snapping.

Why such a shiny array of cars in this particular location? Well, I’m holding an invitation that I imagine feels a bit like winning a Melbourne Cup trifecta: first, go to Northern Italy second, pick up a Maserati third, drive it to the new high-tech Maserati factory in Turin. All this to celebrate what is turning out to be a very fruitful partnership between Italian super-luxury brands Maserati and menswear giant Ermenegildo Zegna.

Australians may have heard of Zegna when it was the favoured power-suit of choice of former Prime Minister Paul Keating. Or, they may know of it due to fact that these sharp, ultra-fine woolen men’s suits are made using fibres from our very own Australian Merino sheep. These are then woven in Italy in Zegna’s historic wool mill, located just up the road from our starting point.

So you might ask: What have these two seemingly very different companies got to offer one another? Well, it’s not unusual for car-manufacturers and fashion designers to cross-pollinate and give birth to luxury. In this case, Maserati has harnessed Zegna’s expertise to design and produce an uber-luxe collection of cars with interiors designed by the menswear company using Poltrona Frau leather and Zegna Mulberry Silk inserts, made at the factory.

Silk! Tako je. That delicate natural fabric favoured by underwear designers and brides. But as a car interior for a high performance vehicle better known for its precision engineering and machismo? Madness! Well that’s what head honcho Mr Wester at Maserati thought too when the idea was first mooted, but then again, he thought, why not?

It turned out to simply be a matter of technology. If you take a silk thread, tease it, twist it and subject it to all manners of hi-tech treatments, what you get is a woven silk that’s tough enough to pass Maserati’s stringent durability tests. And we were here to experience the driving comfort of this specially designed collection of interiors, which are available in the classically styled Maserati Quattroporte range and its sportier, lighter and trendier relative, the Ghibli (read the Wheels review here).

The experience started well with a perfectly frothed cappuccino and a jam-filled brioche (Italy’s version of the French croissant), followed by an early morning meander through the manicured public gardens lining the waterfront at Stresa. Peering through the filmy morning mist to the Borromean Islands, a short jet boat ride away, is more than enough to remind you why Italy has close to 50 million international visitors every year.

Leaving this picturesque lakeside town, we headed inland towards Turin via the hilly province of Biella an area famous for its wool manufacturing, both past and present, and dotted with pretty valleys and beautiful stretches of twisting roads lined with lush foliage.

Deep within this verdant landscape we reached the historic home of the Zegna family at Trivero. The estate and its surrounds, now called Zegna Oasis, houses the Zegna museum, exhibition space and the famed fabric archives containing immaculately kept records of every pattern and colour of cloth woven in the factories below and used today as inspiration by designers around the world.

Our host, Laura Zegna, recalls days spent as a child playing with the children of the valley’s weavers. They all had deep roots in the valley. Weavers and landowners alike were striving to produce the very best quality cloth possible. Luckily for them, EG was a visionary and broke with traditions of the time by putting his name on the cloth he produced, which allowed him to build a name for himself and his company. The company is now globally recognised, when many others were overtaken by globalisation and disappeared.

EG was a man of extraordinary foresight and, back in the 1930s, he started to replant the traditional pines on the steep hills around his estate that had been denuded of trees for generations as people scavenged for much needed firewood.

A tradition that his sons and grandsons have continued, so that now almost 100 years later the road we were driving on, called Panoramica Zegna, is a visually delightful 26km route set in a 100km² reserve. It winds through the leafy mountains with spectacular glimpses to the plains below and is surrounded by meadows, fir forests and thousands of rhododendrons and hydrangeas that explode with colour in spring. And we’re seeing it all through the crystal-clear glass of a Maserati’s window.

To drive such a luxurious car in a location like this simply adds frisson to an already delightful ‘Italian’ experience. You can’t help but feel a little superior as you overtake the more sensible cars trudging to their destinations and preen as other passengers take your picture – a small glimpse into the life of living like a movie star for a day. It’s a buzz stopping in small villages for a bitter-sweet espresso or refreshing gelato and being bombarded with friendly waves, appreciative looks and admiring comments. Bella macchina (beautiful car) and a wave of the hand.

The best thing of all is that you don’t have to be driving the car to feel good and passengers still get as much enjoyment out of sitting in the silk woven side seats.

Compared to others in its class, a Maserati feels less technical and cold its more melodramatic and extroverted. And that sound! When you put your foot down, the V8 engine in the top end Quattroporte gives out an operatic crescendo to rival any Italian diva. The plush interiors don't shout money but they feel expensive and you can’t help but feel special. This is what this partnership is all about, after all.

That expensive feel, however, means that to own one you’ll need to part with between $140,000–$200,000 for a Ghibli and around $200,000–$300,000 for a Quattroporte. But hey, what’s a few hundred thousand dollars?

Later on, in Turin, we walked through the impressive robot-filled Maserati factory watching entire chassis’ being lifted and flipped by enormous robotic arms, with others delicately gluing a windscreen. But handling the Zegna silk-covered seats, due to arrive at the end of the year, will be a job best left to human touch.


Maserati and Zegna in Italy

P ink reflections of the setting sun shimmered in the water behind us as we turned under an entry arch of wrought iron whirls. We’d arrived at the Grand Hotel des Iles Borromees, on the shores of Lake Maggiore in Italy, only to brake sharply on seeing the notice: “Maserati Parking Only”.

We drove through. This time, I was sitting in the Maserati for the one, and probably only, time in my life. We pull up beside the other six, parked Maserati’s attracting star status admiration and plenty of camera-phone snapping.

Why such a shiny array of cars in this particular location? Well, I’m holding an invitation that I imagine feels a bit like winning a Melbourne Cup trifecta: first, go to Northern Italy second, pick up a Maserati third, drive it to the new high-tech Maserati factory in Turin. All this to celebrate what is turning out to be a very fruitful partnership between Italian super-luxury brands Maserati and menswear giant Ermenegildo Zegna.

Australians may have heard of Zegna when it was the favoured power-suit of choice of former Prime Minister Paul Keating. Or, they may know of it due to fact that these sharp, ultra-fine woolen men’s suits are made using fibres from our very own Australian Merino sheep. These are then woven in Italy in Zegna’s historic wool mill, located just up the road from our starting point.

So you might ask: What have these two seemingly very different companies got to offer one another? Well, it’s not unusual for car-manufacturers and fashion designers to cross-pollinate and give birth to luxury. In this case, Maserati has harnessed Zegna’s expertise to design and produce an uber-luxe collection of cars with interiors designed by the menswear company using Poltrona Frau leather and Zegna Mulberry Silk inserts, made at the factory.

Silk! Tako je. That delicate natural fabric favoured by underwear designers and brides. But as a car interior for a high performance vehicle better known for its precision engineering and machismo? Madness! Well that’s what head honcho Mr Wester at Maserati thought too when the idea was first mooted, but then again, he thought, why not?

It turned out to simply be a matter of technology. If you take a silk thread, tease it, twist it and subject it to all manners of hi-tech treatments, what you get is a woven silk that’s tough enough to pass Maserati’s stringent durability tests. And we were here to experience the driving comfort of this specially designed collection of interiors, which are available in the classically styled Maserati Quattroporte range and its sportier, lighter and trendier relative, the Ghibli (read the Wheels review here).

The experience started well with a perfectly frothed cappuccino and a jam-filled brioche (Italy’s version of the French croissant), followed by an early morning meander through the manicured public gardens lining the waterfront at Stresa. Peering through the filmy morning mist to the Borromean Islands, a short jet boat ride away, is more than enough to remind you why Italy has close to 50 million international visitors every year.

Leaving this picturesque lakeside town, we headed inland towards Turin via the hilly province of Biella an area famous for its wool manufacturing, both past and present, and dotted with pretty valleys and beautiful stretches of twisting roads lined with lush foliage.

Deep within this verdant landscape we reached the historic home of the Zegna family at Trivero. The estate and its surrounds, now called Zegna Oasis, houses the Zegna museum, exhibition space and the famed fabric archives containing immaculately kept records of every pattern and colour of cloth woven in the factories below and used today as inspiration by designers around the world.

Our host, Laura Zegna, recalls days spent as a child playing with the children of the valley’s weavers. They all had deep roots in the valley. Weavers and landowners alike were striving to produce the very best quality cloth possible. Luckily for them, EG was a visionary and broke with traditions of the time by putting his name on the cloth he produced, which allowed him to build a name for himself and his company. The company is now globally recognised, when many others were overtaken by globalisation and disappeared.

EG was a man of extraordinary foresight and, back in the 1930s, he started to replant the traditional pines on the steep hills around his estate that had been denuded of trees for generations as people scavenged for much needed firewood.

A tradition that his sons and grandsons have continued, so that now almost 100 years later the road we were driving on, called Panoramica Zegna, is a visually delightful 26km route set in a 100km² reserve. It winds through the leafy mountains with spectacular glimpses to the plains below and is surrounded by meadows, fir forests and thousands of rhododendrons and hydrangeas that explode with colour in spring. And we’re seeing it all through the crystal-clear glass of a Maserati’s window.

To drive such a luxurious car in a location like this simply adds frisson to an already delightful ‘Italian’ experience. You can’t help but feel a little superior as you overtake the more sensible cars trudging to their destinations and preen as other passengers take your picture – a small glimpse into the life of living like a movie star for a day. It’s a buzz stopping in small villages for a bitter-sweet espresso or refreshing gelato and being bombarded with friendly waves, appreciative looks and admiring comments. Bella macchina (beautiful car) and a wave of the hand.

The best thing of all is that you don’t have to be driving the car to feel good and passengers still get as much enjoyment out of sitting in the silk woven side seats.

Compared to others in its class, a Maserati feels less technical and cold its more melodramatic and extroverted. And that sound! When you put your foot down, the V8 engine in the top end Quattroporte gives out an operatic crescendo to rival any Italian diva. The plush interiors don't shout money but they feel expensive and you can’t help but feel special. This is what this partnership is all about, after all.

That expensive feel, however, means that to own one you’ll need to part with between $140,000–$200,000 for a Ghibli and around $200,000–$300,000 for a Quattroporte. But hey, what’s a few hundred thousand dollars?

Later on, in Turin, we walked through the impressive robot-filled Maserati factory watching entire chassis’ being lifted and flipped by enormous robotic arms, with others delicately gluing a windscreen. But handling the Zegna silk-covered seats, due to arrive at the end of the year, will be a job best left to human touch.


Maserati and Zegna in Italy

P ink reflections of the setting sun shimmered in the water behind us as we turned under an entry arch of wrought iron whirls. We’d arrived at the Grand Hotel des Iles Borromees, on the shores of Lake Maggiore in Italy, only to brake sharply on seeing the notice: “Maserati Parking Only”.

We drove through. This time, I was sitting in the Maserati for the one, and probably only, time in my life. We pull up beside the other six, parked Maserati’s attracting star status admiration and plenty of camera-phone snapping.

Why such a shiny array of cars in this particular location? Well, I’m holding an invitation that I imagine feels a bit like winning a Melbourne Cup trifecta: first, go to Northern Italy second, pick up a Maserati third, drive it to the new high-tech Maserati factory in Turin. All this to celebrate what is turning out to be a very fruitful partnership between Italian super-luxury brands Maserati and menswear giant Ermenegildo Zegna.

Australians may have heard of Zegna when it was the favoured power-suit of choice of former Prime Minister Paul Keating. Or, they may know of it due to fact that these sharp, ultra-fine woolen men’s suits are made using fibres from our very own Australian Merino sheep. These are then woven in Italy in Zegna’s historic wool mill, located just up the road from our starting point.

So you might ask: What have these two seemingly very different companies got to offer one another? Well, it’s not unusual for car-manufacturers and fashion designers to cross-pollinate and give birth to luxury. In this case, Maserati has harnessed Zegna’s expertise to design and produce an uber-luxe collection of cars with interiors designed by the menswear company using Poltrona Frau leather and Zegna Mulberry Silk inserts, made at the factory.

Silk! Tako je. That delicate natural fabric favoured by underwear designers and brides. But as a car interior for a high performance vehicle better known for its precision engineering and machismo? Madness! Well that’s what head honcho Mr Wester at Maserati thought too when the idea was first mooted, but then again, he thought, why not?

It turned out to simply be a matter of technology. If you take a silk thread, tease it, twist it and subject it to all manners of hi-tech treatments, what you get is a woven silk that’s tough enough to pass Maserati’s stringent durability tests. And we were here to experience the driving comfort of this specially designed collection of interiors, which are available in the classically styled Maserati Quattroporte range and its sportier, lighter and trendier relative, the Ghibli (read the Wheels review here).

The experience started well with a perfectly frothed cappuccino and a jam-filled brioche (Italy’s version of the French croissant), followed by an early morning meander through the manicured public gardens lining the waterfront at Stresa. Peering through the filmy morning mist to the Borromean Islands, a short jet boat ride away, is more than enough to remind you why Italy has close to 50 million international visitors every year.

Leaving this picturesque lakeside town, we headed inland towards Turin via the hilly province of Biella an area famous for its wool manufacturing, both past and present, and dotted with pretty valleys and beautiful stretches of twisting roads lined with lush foliage.

Deep within this verdant landscape we reached the historic home of the Zegna family at Trivero. The estate and its surrounds, now called Zegna Oasis, houses the Zegna museum, exhibition space and the famed fabric archives containing immaculately kept records of every pattern and colour of cloth woven in the factories below and used today as inspiration by designers around the world.

Our host, Laura Zegna, recalls days spent as a child playing with the children of the valley’s weavers. They all had deep roots in the valley. Weavers and landowners alike were striving to produce the very best quality cloth possible. Luckily for them, EG was a visionary and broke with traditions of the time by putting his name on the cloth he produced, which allowed him to build a name for himself and his company. The company is now globally recognised, when many others were overtaken by globalisation and disappeared.

EG was a man of extraordinary foresight and, back in the 1930s, he started to replant the traditional pines on the steep hills around his estate that had been denuded of trees for generations as people scavenged for much needed firewood.

A tradition that his sons and grandsons have continued, so that now almost 100 years later the road we were driving on, called Panoramica Zegna, is a visually delightful 26km route set in a 100km² reserve. It winds through the leafy mountains with spectacular glimpses to the plains below and is surrounded by meadows, fir forests and thousands of rhododendrons and hydrangeas that explode with colour in spring. And we’re seeing it all through the crystal-clear glass of a Maserati’s window.

To drive such a luxurious car in a location like this simply adds frisson to an already delightful ‘Italian’ experience. You can’t help but feel a little superior as you overtake the more sensible cars trudging to their destinations and preen as other passengers take your picture – a small glimpse into the life of living like a movie star for a day. It’s a buzz stopping in small villages for a bitter-sweet espresso or refreshing gelato and being bombarded with friendly waves, appreciative looks and admiring comments. Bella macchina (beautiful car) and a wave of the hand.

The best thing of all is that you don’t have to be driving the car to feel good and passengers still get as much enjoyment out of sitting in the silk woven side seats.

Compared to others in its class, a Maserati feels less technical and cold its more melodramatic and extroverted. And that sound! When you put your foot down, the V8 engine in the top end Quattroporte gives out an operatic crescendo to rival any Italian diva. The plush interiors don't shout money but they feel expensive and you can’t help but feel special. This is what this partnership is all about, after all.

That expensive feel, however, means that to own one you’ll need to part with between $140,000–$200,000 for a Ghibli and around $200,000–$300,000 for a Quattroporte. But hey, what’s a few hundred thousand dollars?

Later on, in Turin, we walked through the impressive robot-filled Maserati factory watching entire chassis’ being lifted and flipped by enormous robotic arms, with others delicately gluing a windscreen. But handling the Zegna silk-covered seats, due to arrive at the end of the year, will be a job best left to human touch.


Maserati and Zegna in Italy

P ink reflections of the setting sun shimmered in the water behind us as we turned under an entry arch of wrought iron whirls. We’d arrived at the Grand Hotel des Iles Borromees, on the shores of Lake Maggiore in Italy, only to brake sharply on seeing the notice: “Maserati Parking Only”.

We drove through. This time, I was sitting in the Maserati for the one, and probably only, time in my life. We pull up beside the other six, parked Maserati’s attracting star status admiration and plenty of camera-phone snapping.

Why such a shiny array of cars in this particular location? Well, I’m holding an invitation that I imagine feels a bit like winning a Melbourne Cup trifecta: first, go to Northern Italy second, pick up a Maserati third, drive it to the new high-tech Maserati factory in Turin. All this to celebrate what is turning out to be a very fruitful partnership between Italian super-luxury brands Maserati and menswear giant Ermenegildo Zegna.

Australians may have heard of Zegna when it was the favoured power-suit of choice of former Prime Minister Paul Keating. Or, they may know of it due to fact that these sharp, ultra-fine woolen men’s suits are made using fibres from our very own Australian Merino sheep. These are then woven in Italy in Zegna’s historic wool mill, located just up the road from our starting point.

So you might ask: What have these two seemingly very different companies got to offer one another? Well, it’s not unusual for car-manufacturers and fashion designers to cross-pollinate and give birth to luxury. In this case, Maserati has harnessed Zegna’s expertise to design and produce an uber-luxe collection of cars with interiors designed by the menswear company using Poltrona Frau leather and Zegna Mulberry Silk inserts, made at the factory.

Silk! Tako je. That delicate natural fabric favoured by underwear designers and brides. But as a car interior for a high performance vehicle better known for its precision engineering and machismo? Madness! Well that’s what head honcho Mr Wester at Maserati thought too when the idea was first mooted, but then again, he thought, why not?

It turned out to simply be a matter of technology. If you take a silk thread, tease it, twist it and subject it to all manners of hi-tech treatments, what you get is a woven silk that’s tough enough to pass Maserati’s stringent durability tests. And we were here to experience the driving comfort of this specially designed collection of interiors, which are available in the classically styled Maserati Quattroporte range and its sportier, lighter and trendier relative, the Ghibli (read the Wheels review here).

The experience started well with a perfectly frothed cappuccino and a jam-filled brioche (Italy’s version of the French croissant), followed by an early morning meander through the manicured public gardens lining the waterfront at Stresa. Peering through the filmy morning mist to the Borromean Islands, a short jet boat ride away, is more than enough to remind you why Italy has close to 50 million international visitors every year.

Leaving this picturesque lakeside town, we headed inland towards Turin via the hilly province of Biella an area famous for its wool manufacturing, both past and present, and dotted with pretty valleys and beautiful stretches of twisting roads lined with lush foliage.

Deep within this verdant landscape we reached the historic home of the Zegna family at Trivero. The estate and its surrounds, now called Zegna Oasis, houses the Zegna museum, exhibition space and the famed fabric archives containing immaculately kept records of every pattern and colour of cloth woven in the factories below and used today as inspiration by designers around the world.

Our host, Laura Zegna, recalls days spent as a child playing with the children of the valley’s weavers. They all had deep roots in the valley. Weavers and landowners alike were striving to produce the very best quality cloth possible. Luckily for them, EG was a visionary and broke with traditions of the time by putting his name on the cloth he produced, which allowed him to build a name for himself and his company. The company is now globally recognised, when many others were overtaken by globalisation and disappeared.

EG was a man of extraordinary foresight and, back in the 1930s, he started to replant the traditional pines on the steep hills around his estate that had been denuded of trees for generations as people scavenged for much needed firewood.

A tradition that his sons and grandsons have continued, so that now almost 100 years later the road we were driving on, called Panoramica Zegna, is a visually delightful 26km route set in a 100km² reserve. It winds through the leafy mountains with spectacular glimpses to the plains below and is surrounded by meadows, fir forests and thousands of rhododendrons and hydrangeas that explode with colour in spring. And we’re seeing it all through the crystal-clear glass of a Maserati’s window.

To drive such a luxurious car in a location like this simply adds frisson to an already delightful ‘Italian’ experience. You can’t help but feel a little superior as you overtake the more sensible cars trudging to their destinations and preen as other passengers take your picture – a small glimpse into the life of living like a movie star for a day. It’s a buzz stopping in small villages for a bitter-sweet espresso or refreshing gelato and being bombarded with friendly waves, appreciative looks and admiring comments. Bella macchina (beautiful car) and a wave of the hand.

The best thing of all is that you don’t have to be driving the car to feel good and passengers still get as much enjoyment out of sitting in the silk woven side seats.

Compared to others in its class, a Maserati feels less technical and cold its more melodramatic and extroverted. And that sound! When you put your foot down, the V8 engine in the top end Quattroporte gives out an operatic crescendo to rival any Italian diva. The plush interiors don't shout money but they feel expensive and you can’t help but feel special. This is what this partnership is all about, after all.

That expensive feel, however, means that to own one you’ll need to part with between $140,000–$200,000 for a Ghibli and around $200,000–$300,000 for a Quattroporte. But hey, what’s a few hundred thousand dollars?

Later on, in Turin, we walked through the impressive robot-filled Maserati factory watching entire chassis’ being lifted and flipped by enormous robotic arms, with others delicately gluing a windscreen. But handling the Zegna silk-covered seats, due to arrive at the end of the year, will be a job best left to human touch.


Maserati and Zegna in Italy

P ink reflections of the setting sun shimmered in the water behind us as we turned under an entry arch of wrought iron whirls. We’d arrived at the Grand Hotel des Iles Borromees, on the shores of Lake Maggiore in Italy, only to brake sharply on seeing the notice: “Maserati Parking Only”.

We drove through. This time, I was sitting in the Maserati for the one, and probably only, time in my life. We pull up beside the other six, parked Maserati’s attracting star status admiration and plenty of camera-phone snapping.

Why such a shiny array of cars in this particular location? Well, I’m holding an invitation that I imagine feels a bit like winning a Melbourne Cup trifecta: first, go to Northern Italy second, pick up a Maserati third, drive it to the new high-tech Maserati factory in Turin. All this to celebrate what is turning out to be a very fruitful partnership between Italian super-luxury brands Maserati and menswear giant Ermenegildo Zegna.

Australians may have heard of Zegna when it was the favoured power-suit of choice of former Prime Minister Paul Keating. Or, they may know of it due to fact that these sharp, ultra-fine woolen men’s suits are made using fibres from our very own Australian Merino sheep. These are then woven in Italy in Zegna’s historic wool mill, located just up the road from our starting point.

So you might ask: What have these two seemingly very different companies got to offer one another? Well, it’s not unusual for car-manufacturers and fashion designers to cross-pollinate and give birth to luxury. In this case, Maserati has harnessed Zegna’s expertise to design and produce an uber-luxe collection of cars with interiors designed by the menswear company using Poltrona Frau leather and Zegna Mulberry Silk inserts, made at the factory.

Silk! Tako je. That delicate natural fabric favoured by underwear designers and brides. But as a car interior for a high performance vehicle better known for its precision engineering and machismo? Madness! Well that’s what head honcho Mr Wester at Maserati thought too when the idea was first mooted, but then again, he thought, why not?

It turned out to simply be a matter of technology. If you take a silk thread, tease it, twist it and subject it to all manners of hi-tech treatments, what you get is a woven silk that’s tough enough to pass Maserati’s stringent durability tests. And we were here to experience the driving comfort of this specially designed collection of interiors, which are available in the classically styled Maserati Quattroporte range and its sportier, lighter and trendier relative, the Ghibli (read the Wheels review here).

The experience started well with a perfectly frothed cappuccino and a jam-filled brioche (Italy’s version of the French croissant), followed by an early morning meander through the manicured public gardens lining the waterfront at Stresa. Peering through the filmy morning mist to the Borromean Islands, a short jet boat ride away, is more than enough to remind you why Italy has close to 50 million international visitors every year.

Leaving this picturesque lakeside town, we headed inland towards Turin via the hilly province of Biella an area famous for its wool manufacturing, both past and present, and dotted with pretty valleys and beautiful stretches of twisting roads lined with lush foliage.

Deep within this verdant landscape we reached the historic home of the Zegna family at Trivero. The estate and its surrounds, now called Zegna Oasis, houses the Zegna museum, exhibition space and the famed fabric archives containing immaculately kept records of every pattern and colour of cloth woven in the factories below and used today as inspiration by designers around the world.

Our host, Laura Zegna, recalls days spent as a child playing with the children of the valley’s weavers. They all had deep roots in the valley. Weavers and landowners alike were striving to produce the very best quality cloth possible. Luckily for them, EG was a visionary and broke with traditions of the time by putting his name on the cloth he produced, which allowed him to build a name for himself and his company. The company is now globally recognised, when many others were overtaken by globalisation and disappeared.

EG was a man of extraordinary foresight and, back in the 1930s, he started to replant the traditional pines on the steep hills around his estate that had been denuded of trees for generations as people scavenged for much needed firewood.

A tradition that his sons and grandsons have continued, so that now almost 100 years later the road we were driving on, called Panoramica Zegna, is a visually delightful 26km route set in a 100km² reserve. It winds through the leafy mountains with spectacular glimpses to the plains below and is surrounded by meadows, fir forests and thousands of rhododendrons and hydrangeas that explode with colour in spring. And we’re seeing it all through the crystal-clear glass of a Maserati’s window.

To drive such a luxurious car in a location like this simply adds frisson to an already delightful ‘Italian’ experience. You can’t help but feel a little superior as you overtake the more sensible cars trudging to their destinations and preen as other passengers take your picture – a small glimpse into the life of living like a movie star for a day. It’s a buzz stopping in small villages for a bitter-sweet espresso or refreshing gelato and being bombarded with friendly waves, appreciative looks and admiring comments. Bella macchina (beautiful car) and a wave of the hand.

The best thing of all is that you don’t have to be driving the car to feel good and passengers still get as much enjoyment out of sitting in the silk woven side seats.

Compared to others in its class, a Maserati feels less technical and cold its more melodramatic and extroverted. And that sound! When you put your foot down, the V8 engine in the top end Quattroporte gives out an operatic crescendo to rival any Italian diva. The plush interiors don't shout money but they feel expensive and you can’t help but feel special. This is what this partnership is all about, after all.

That expensive feel, however, means that to own one you’ll need to part with between $140,000–$200,000 for a Ghibli and around $200,000–$300,000 for a Quattroporte. But hey, what’s a few hundred thousand dollars?

Later on, in Turin, we walked through the impressive robot-filled Maserati factory watching entire chassis’ being lifted and flipped by enormous robotic arms, with others delicately gluing a windscreen. But handling the Zegna silk-covered seats, due to arrive at the end of the year, will be a job best left to human touch.


Pogledajte video: Maserati Quattroporte Zegna: #Oneof100 tour - Shanghai (Maj 2022).